100 Women Raising the Bar for the Native Advertising Industry

8th Mar 2019

Cara Doyle, Head of Branded Content Partnerships at Packed.House listed in 100 Significant Women in Native Advertising 2019!

Great native advertising stems from a diversity of voices. But the fact of the matter is, female voices are still underrepresented in the industry. That’s why, in honor of International Women’s Day, the Native Advertising Institute has decided to shine a light on 100 noteworthy females that are moving the industry forward.

The Native Advertising Institute has just released an ebook entitled, 100 Significant Women in Native Advertising 2019, which features 100 women in the native advertising industry that should be on your radar.

It’s the second year in a row the institute has released the 100 Women ebook with the goal of bringing attention, where it’s due, to the prominent women in the industry, so that we might continue to work toward more industry-wide diversification.

Cara Doyle is the Head of Content Partnerships for Packed.House which is Ireland’s leading, premium digital media company reaching 85% of Irish people. With 14 years experience as a broadcast producer, journalist & creative strategist, Cara has worked with some of the biggest broadcasters in the UK & Ireland, including RTE & Channel 4. To date, she has created cross-platform partnerships for global brands such as Heineken, Vodafone, and L’Oreal. She is also a contributing journalist to a number of Irish newspapers and magazines.

Having built a solid foundation in traditional media, Cara’s skills naturally transferred to the world of digital at a time of consumer change. Cara is currently spearheading the fast-growing creative team within Packed.House and is responsible for creating multi-format branded content across Ireland’s largest entertainment, family life and beauty websites. Cara believes in data-empowered, high-quality content that genuinely moves the dial for brands. She prides herself on striking what can often be a precarious balance between content that is editorially sound and relatable for the user, while also conveying a brand’s core message.

“ My hope is that lists like the ‘100 Significant Women in Native Advertising’ will also be viewed as a ‘helping hand’. Event professionals can use the list for inspiration when curating speakers. Fellow female native ad profs may get inspired to start thinking of themselves as role models and find the courage to promote themselves as subject matter experts and thought leaders in their own markets,” says Stine Holmgaard, COO & Partner at the Native Advertising Institute.

Why read the ebook?

  • To enrich and diversify your network within the industry.
  • To connect with relevant people on social media – both the seasoned marketers and rising stars.
  • To find just the right speaker for your conference with native advertising on the agenda

“The list can serve various purposes for stakeholders related to HR, networking, business collaboration, partnerships, and more. We have a chance and a responsibility to help change the historic misrepresentation of women in advertising and, in particular, in the creative departments,” says Stine and continues: “There are still glass ceilings to break – let’s break them!”

The report is free for download here: https://nativeadvertisinginstitute.com/wp-content/uploads/2019/03/100-women-2019-final.pdf