Ulster Bank’s First Five Mortgage Campaign Continues with Launch of Online Video Information Series for First-Time Buyers on entertainment.ie
- ‘Home School’ is a vlog-style content series for entertainment.ie, focused on simplifying the mortgage process for first-time buyers
- The six-part series was developed by Packed.House in association with Spark Foundry
- The launch forms part of Ulster Bank’s multi-channel, dynamic First Five campaign, which features five key benefits to meet the practical needs of first-time buyers
Ulster Bank has launched a new online video information series aimed at first-time buyers. ‘Home School’, a six-part vlog-style series fronted by entertainment.ie movie editor and first-time buyer, Brian Lloyd, who met various experts to help him in the home-buying process, including interior designer Elaine Verdon of Leo + Cici and Carolina Lees from Savills Ireland.
Each touchpoint of the partnership, whether it be written, video or social content created by Packed.House will be informative, light-hearted in tone and also reward-led. First time buyers will be rewarded for engaging with this content through competitions on entertainment.ie because let’s face it, saving for a mortgage can sometimes not leave much time or budget for treating yourself. The series is available to watch on entertainment.ie today www.entertainment.ie/homeschool/
Commenting, Ulster Bank’s Head of Marketing, Tony Boylan said:
“Ulster Bank has great low fixed rates, including Ireland’s lowest four -year fixed rate and we’ve recently reduced and simplified all our mortgage offerings so we are committed to providing real ‘Help for What Matters’ to our customers. Nowhere is that more evident than with our First Five benefits for first-time buyers and that is why they are front and centre in our latest campaign.
These benefits make the journey to owning a home that bit easier for our customers and are complemented by a team of dedicated mortgage specialists across the country.”
Commenting, Client Strategy Director for Packed.House, Amy O’Flaherty, said:
“We are delighted to partner with Ulster Bank on this series. We are incredibly proud of the concept developed by our team and the value it is going to give to our readers. Pre-campaign research we completed using an online survey, our social listening platform and our DMP highlighted that 71% of entertainment.ie readers were considering a mortgage in the next two years.
The content theme was created based on real life questions and queries first-time buyers ask when it comes to the jargon and myths associated with buying your first home.”