Details

Using all four Packed.House publishing platforms and our unique content distribution model, we helped Heineken 0.0 launch their #NowYouCan campaign to the Irish market. We created a four-part content series demonstrating how Heineken 0.0 can fit into different lifestyles with #NowYouCan. The series starred makeup artist and influencer, Tara Anderson, DJ, Marty Guilfoyle, businesswoman, Norah Casey and sports broadcaster, David McIntyre.

We created over 70 pieces of engaging content with a 130% over-achievement on reach, a 240% over-achievement on views and a 300% higher view through rate than Heineken’s own content. This campaign was distributed across entertainment.ie, FamilyFriendlyHQ.ie, TheSportsChronicle.com, DOOH screens and on cinema screens across the country.

Results

Defining Heineken as the go-to zero alcohol brand.

Over-Achieved Reach:
130%

Over-Achieved Views:
240%

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