Details
The Beauty Insider series aimed to draw attention to the fantastic beauty product selection available online and in store. This was achieved by creating a four-part video series utilising makeup artist influencers, utilising bespoke built hubs, social channels and 2-minute Cinema pre reel.
The Beaut editorial team produced influencer-hosted films that lived across beaut.ie and social channels and was further distributed across popular female-targeted movie releases. The content series featured makeup artist influencers, Paula Callan, Aimee Connolly and Michelle Regazolli Stone (Mrs. Makeup).
![](https://www.packed.house/wp-content/uploads/2020/05/boots-logo-250@2x.png)
Results
Connecting the dots between brand, range and benefit.
Video Views:
740K+
Reach:
800K+
![](https://www.packed.house/wp-content/uploads/2020/05/boots-device-mockup1.gif)
Get in Touch
Let's make something cool.
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Packed.Publishing
Be featured on our sites.
For editorial content submissions across our sites please contact David O’Shaughnessy, Interim Head of Content Development.
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Commercial
Use our data to engage your audience.
Learn about our brand partnerships, creative services and advertising solutions from Niall Murtagh, Sales Director.