The Beauty Insider series aimed to draw attention to the fantastic beauty product selection available online and in store. This was achieved by creating a four-part video series utilising makeup artist influencers, utilising bespoke built hubs, social channels and 2-minute Cinema pre reel.

The Beaut editorial team produced influencer-hosted films that lived across and social channels and was further distributed across popular female-targeted movie releases. The content series featured makeup artist influencers, Paula Callan, Aimee Connolly and Michelle Regazolli Stone (Mrs. Makeup).


Connecting the dots between brand, range and benefit.

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