We have a dedicated Branded Content Team headed up by our Creative Director and Head of Content Partnerships. All day long, we create data-empowered content for brands from video storytelling to infographics. We produce a broad range of content to meet a brand's needs.
Our 7 Stage Process creates efficiencies when creating content with brands, through transparency and accountability.
Packed House is part of a wider media group including Wide Eye Media, Radio Nova, Sunshine Radio, 4fm and Pearl and Dean. Once we have crafted the brand story, we then plan how to seed this content out to the perfect audience considering where they are or what they are doing at that moment in time. Branded content lives on our websites, social media, cinema, radio and digital OOH. For example, we reach parents on Family Friendly HQ, in shopping centres on weekends, while at the cinema at a family movie and while they are dropping the kids to school. This omni-channel approach allows us to create valuable brand connections throughout a consumer's day.
These formats are big, beautiful and impactful. Reaching 99% of Irish people online, we offer data-led premium digital ads to brands across our websites Entertainment.ie, Beaut.ie, FamilyFriendlyHQ.ie and TheSportsChronicle.com and extend campaigns across our exclusive partner network including BBC.com, Shazam, VICE.com, Yahoo, Tumblr, UltimateRugby.com and more. Our formats include pre-roll, in-stream video, audio slots, native placements and mobile-first high impact banner advertising.
These ads work hard. We understand how to deliver conversions online. We have a team dedicated to Direct-Response ad campaigns through display ads, video and native advertising. Using robust first party data, global technology and an extensive ad network, we drive app downloads, online sales, online quotations and increase online traffic to a brand's platform.
Our ads are viewable, impactful and drive awareness, engagement and conversions. Working with our technology partners, we segment audience data to offer a targeted audience to make ads more relevant and welcomed by readers.
From outdoor cinemas to intimate comedy gigs, we know events. Our team offers ideation, wayfinding, budget management and event execution, we take the headache away from brands to create real life experiences. Here's what we do for brands:
Our Creative Team of Graphic Designers, Video and Audio Experts and Marketing Specialists will work through a creative brief with every brand to understand the desired marketing objective. Following our 7 Stage Process, we will deliver high quality creative at a reasonable price point. Working through the structured creative process allows us to be agile, affordable and on point.