Details
When An Post Money Mate became an official partner of The Legion community, and title sponsor of The Legion esports FIFA Series, a unique opportunity arose to align An Post Money Mate with the engaged gaming community on entertainment.ie.
This partnership saw entertainment.ie interview Irish gaming and esports talents partnered with the Legion and partaking in the FIFA esports summer series; acclaimed Irish streamer and shoutcaster, Chris “TheGaraShow” O’Gara, and three-time eMLS champion and professional FIFA esports player, Cormac “Doolsta” Dooley. Each video was hosted on-site, on YouTube and on entertainment.ie social media accompanied by purposeful embeds of live tournament live streams on-site to give the audience an engaging, dynamic experience while extending the reach of Irish esports and the grassroots community.
Results
Packed.House leveraged their shared ownership to further amplify the campaign on Wide Eye Outdoor DOOH screens at leisure locations
Reach:
350k+
Minutes Watched:
385k
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